According to the National Retail Federation’s 2015 Mother’s Day Spending Survey, total spending nationwide is expected to reach $21.2 billion, the highest amount in the survey’s 12-year history.
When it comes to gifts, the majority of consumers will pick up a greeting card for mom (80%), spending more than $786 million, and more than two-thirds (67.2%) of those celebrating will buy flowers, to the tune of $2.4 billion. Shoppers also plan on gifting apparel and clothing items (35.8%), spending more than $1.9 billion, up from $1.7 billion last year.
Families will also surprise mom with a special brunch or activity ($3.8 billion), electronic items like a new smartphone or e-reader ($1.8 billion), personal services such as a spa day ($1.5 billion), housewares or gardening tools ($890 million) and books and CDs ($480 million).
34.2 percent of Mother’s Day shoppers are planning to splurge on jewelry, spending a survey high of $4.3 billion for the special day, up from 31.7 percent and $3.6 billion last year.
Two in five (44.2%) will give mom a gift card, spending more than $2.2 billion. The majority of shoppers plan to buy for their mother or stepmother (62.5%), while 23.2 percent will shop for their wife, 9.8 percent will shop for their daughter, 8.9 percent will shop for their sister and 7.4 percent plan to splurge on their grandmother.
When it comes to gifts, the majority of consumers will pick up a greeting card for mom (80%), spending more than $786 million, and more than two-thirds (67.2%) of those celebrating will buy flowers, to the tune of $2.4 billion. Shoppers also plan on gifting apparel and clothing items (35.8%), spending more than $1.9 billion, up from $1.7 billion last year.
Families will also surprise mom with a special brunch or activity ($3.8 billion), electronic items like a new smartphone or e-reader ($1.8 billion), personal services such as a spa day ($1.5 billion), housewares or gardening tools ($890 million) and books and CDs ($480 million).
34.2 percent of Mother’s Day shoppers are planning to splurge on jewelry, spending a survey high of $4.3 billion for the special day, up from 31.7 percent and $3.6 billion last year.
Two in five (44.2%) will give mom a gift card, spending more than $2.2 billion. The majority of shoppers plan to buy for their mother or stepmother (62.5%), while 23.2 percent will shop for their wife, 9.8 percent will shop for their daughter, 8.9 percent will shop for their sister and 7.4 percent plan to splurge on their grandmother.
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